7 surprising A/B tests for fundraisers.
1) Which banner got most clicks?
white text, orange button
black text, black hyperlink
This test was performed during the Icebucket Challenge in The Netherlands. Version A has a white text and an orange button. Version B has a black text and a written out black hyperlink.
Buiksloterdijk 342, 1034ZG
Amsterdam, The Netherlands
Tel. +31 6 5179 5739 (weekdays)
Ewald's lastname is Verhoog, which actually means 'to INCREASE' in English