7 surprising A/B tests for fundraisers.
1) Which banner got most clicks?
A
white text, orange button
B
black text, black hyperlink
This test was performed during the Icebucket Challenge in The Netherlands. Version A has a white text and an orange button. Version B has a black text and a written out black hyperlink.
FUNDRAISING LOVE
Buiksloterdijk 342, 1034ZG
Amsterdam, The Netherlands
Tel. +31 6 5179 5739 (weekdays)
SOCIAL:
Linked In:
Fundraising-Love
Twitter:
@DigitalFundrsng
Instagram:
Fundraising.Love
Facebook:
Fundraising.Love
LEGAL:
Terms
Privacy
FUN FACT:
Ewald's lastname is Verhoog, which actually means 'to INCREASE' in English
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