Want to grow your charity's income the modern way? 
This almost FREE bOOK shows you how to double your Fundraising income every 72 weeks
The Book about Digital Fundraising



What's in the book?

  • ​How the heart was taken out of fundraising, and how to make it fun again for your donors, your organization and yourself.  ​
  • ​Why the charity sector is lagging behind as compared to most other sectors
  •  What you must learn from Barbapapa.
  • How to turn your institute into a movement (and why it is good to go downhill, and what transparency has to do with that all).
  • ​The dangers and the outrageous waste inherent to the Babyboomer way of Fundraising 
  • ​Why all charities will become software organizations, and how you can lead your organization no matter your function or position.
  • ​ How you can create the same culture of experimentation as the fastest growing organizations in the world. 
  • ​How to become the Casanova in your field and create loyal customers with The Fundraising Recipe. (And why you shouldn’t trap your constituents into a financial affair like Door2Door fundraisers do).
  • ​How you can use Engagement Scoring and the powerful concept of The Stairway to Heaven to maximize your impact. 
  • ​The 20+ conversation ideas to Get Your Leads for Free and turn them into donors with a positive ROI. And to make these donors recurring givers. 
  • ​How to save money with the Rule of 100 and have fun with Funnelhacking and the fundraising factory.
  • ​How to break the silo's and benefit from the fact that  multichannel donors have an immensely higher Lifetime value than donors who are only contacted offline. 
  • ​The Fundraising Benchmark that shows you where you have room for improvement in your traffic mix and conversions, and that makes your budgets more reliable
  • ​How you can be 100% sure that your campaign will be successful, long before you launch it
  • ​The only thing you’ve got to do right to turn a mediocre customer experience into a memorable and gratifying one. 
  • ​The most important tools you need in the 5 maturity phases of your organization, to avoid paralyzing your organization (you need speedboats, no oil tankers). 
  • ​My personal favorite (Salesforce) tools to deliver the right message at the right time via the right channel in the right tone of voice.
  • ​​The detailed steps you need to take to take your organization from the start to a world class level. 
  • ​How to make a smart start without spending a dime on software
  • ​How you can grow over ten times by just doubling your conversion rate. 
  • ​Why most organizations earn €75,- per 1000 emails sent, when others earn €3665,- per 1000 sent.
  • ​The 34 roles of a Digital Fundraiser that your Board is completely unaware of.
  • ​The primary financial segmentation criteria that need to be implemented in your CRM from the start in phase 2
  • ​How to set up a hierarchy within the 12 main automated journeys, once you start using a marketing automation system. 
  • ​How to use our ‘Sex & The City-model’ in A/B tests AND to build persuasion profiles to speak right to the hearts of 4 distinct types of constituents. Even before they give you're their name.  
  • ​How to use this all to double your fundraising income at least every 72 weeks  

So, how do you grow your income when traditional fundraising methods become obsolete?

From: Ewald Verhoog
Amsterdam, The Netherlands

As a Fundraiser, you’ve seen the ROI of most Fundraising channels decline, right?
So your Income from Direct Mail, Telemarketing, Events and Door2Door is stagnating.

But somehow it has not been possible to substitute these channels with more modern Fundraising methods. Despite all your efforts and passion, it seems hard to grow Online Fundraising at scale.

Probably, you have your website set up, a CRM system and other tools in place. You might have seen some very promising initial results.

But like all of us, you probably feel overwhelmed sometimes by the ever more nitty-gritty stuff that you need to take care of in this uncertain world. You see your staff losing energy because they have to put in ever more effort to reach the same results.

Do you sometimes even fear that you’re never going to reap the real rewards of digital fundraising?

My name is Ewald Verhoog. I’ve invested 20 years in the fieldwork for this ‘almost definitive book about Digital Fundraising’. And I’ve spent almost a year condensing it to the 200 pages that it is now.
Through relentless testing, I developed a method that helped numerous charities, big and small, to grow their income with 1% per week.

I’ve really learned everything from hardcore, no-BS, in the trenches experience. It all started with WSPA. With a very donor centric approach, we were able to make that organization grow from 2 to 7 million in 4 years.
We then surpassed that result by doubling the income of a Crowdfunding platform within 1 year (1,5% growth per week). Meanwhile, we were able to make organizations like Alzheimer Netherlands and Wakker Dier (animal rights for farm animals) grow 
spectacularly as well.

Which lead us to believe that anyone could grow like them.

The reality however was that many other organizations failed to bring in results consistently. As I was obsessed to make it into work, I almost went bankrupt before finding out the 3 main things that make all the difference:

  • A fundamental (right brain) shift in the thinking about donor-relationships.  
  • ​A keen interest in testing, traffic optimization, retargeting, lead generation, lead nurturing, dynamic content, conversion optimization, the conversion pyramid, funnels and multichannel combinations. 
  • And the tools that match the digital maturity of fundraising organizations (As simple as possible, but not simpler). 
So it took me years of frustration, sleepless nights and cashflow problems. But in the end I found the formula and developed it into the method that is described in the 218 pages of the book. 

It has helped numerous international charities obtain spectacular digital fundraising numbers. At scale, and largely independent on the tools they used.
And now, I am giving away all the secrets I learned FOR FREE, to passionate fundraisers like you.

So that it can help you improve the world. Faster.
All I ask you is to you help me out with the shipping and handling cost.

After learning the Digital Marketing game and agile working in the cowboy years of the internet, I have led fundraising campaigns at almost every Dutch charity since 2006; from ALS, Alzheimer's, Amnesty to Unicef ... and all other letters of the alphabet. I also often give keynotes and classes in conversion, CRM and profiling. In this decade, I have worked mostly for international charities such as the United Bible Societies and FourPaws.  

I have spent the majority of 2021 writing the (almost) definitive book on Digital Fundraising. What a delivery... 
It is the successor to the Dutch book 'Andersom' which was rated 8.8 by the readers at the time. Now that technology has advanced many years further, it was time for an English-language successor with a complete step-by-step plan.

I know from other readers that this  book will help you think differently about donor relationships. And I hope it will make you very enthusiastic about testing, traffic optimization, retargeting, lead generation, lead nurturing, dynamic content, conversion optimization, the conversion pyramid, funnels and multichannel combinations. Because these are capabilities that will be in high demand within your organization in the years to come.  

Ewald Verhoog

Buiksloterdijk 342, 1034ZG
Amsterdam, The Netherlands
Tel. +31 6 5179 5739
Linked In: Fundraising-Love
Twitter: @DigitalFundrsng
Instagram: Fundraising.Love
Facebook: Fundraising.Love


Ewald's lastname is Verhoog, which actually means 'to INCREASE' in English