Your answer is correct
Test details and Analysis
Much to our surprise (too), there was no difference between the ClickThoughRates of banner A and B.
But banner C got 32% more clicks, despite the rather 'clumsy' long text. Apparently, we were on to something here.
That's why the concept of speaking to women directly was later used to make the banner displayed below. Without the clumsy text, but directly addressing women. In a way that makes the abstract figures tangible.
The Alzheimer case is described in detail in 'the almost definitive book about Digital Fundraising' (obtainable via a link on the next page). In the book we explain in detail how 6 rounds of testing gave a banner that was 60 times more effective than an average banner.
It's a good example how agile working (relentlessly testing) brings ever better results. You can get such results too. Even if you only have a relatively small traffic budget. See the offer on the next page.
FUNDRAISING LOVE
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Ewald's lastname is Verhoog, which actually means 'to INCREASE' in English
