7 surprising A/B tests for fundraisers.
5) Which Email and Landingpage
got most donations
This is a test of an e-mail with a corresponding donation page. The recipients are asked to donate for a new house in a SOS Children's Village.
The big difference is that combination A showed the blueprint of the house that SOS Children's Villages wanted to build. And combination B showed a video of the orphans that were looking forward to live in this new house.
FUNDRAISING LOVE
Buiksloterdijk 342, 1034ZG
Amsterdam, The Netherlands
Tel. +31 6 5179 5739 (weekdays)
SOCIAL:
Linked In: Fundraising-Love
Twitter: @DigitalFundrsngInstagram: Fundraising.Love
Facebook: Fundraising.Love
FUN FACT:
Ewald's lastname is Verhoog, which actually means 'to INCREASE' in English
