7 surprising A/B tests for fundraisers.Â
2) Which banner got most clicks?
A
take action against air pollution
B
get rid of filthy scooter fumes
This test was performed before the launch of a petition for milieudefensie.nl. In the original version, a slightly different font-type was used (according to their housestyle-guide). Â
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Ewald's lastname is Verhoog, which actually means 'to INCREASE' in EnglishÂ
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