7 surprising A/B tests for fundraisers.
2) Which banner got most clicks?
take action against air pollution
get rid of filthy scooter fumes
This test was performed before the launch of a petition for milieudefensie.nl. In the original version, a slightly different font-type was used (according to their housestyle-guide).
Buiksloterdijk 342, 1034ZG
Amsterdam, The Netherlands
Tel. +31 6 5179 5739 (weekdays)
Ewald's lastname is Verhoog, which actually means 'to INCREASE' in English