After learning the Digital Marketing game and agile working in the cowboy years of the internet, I have led fundraising campaigns at almost every Dutch charity since 2006; from ALS, Alzheimer's, Amnesty to Unicef ... and all other letters of the alphabet. I also often give keynotes and classes in conversion, CRM and profiling. In this decade, I have worked mostly for international charities such as the United Bible Societies and FourPaws.
I have spent the majority of 2021 writing the (almost) definitive book on Digital Fundraising. What a delivery...
It is the successor to the Dutch book 'Andersom' which was rated 8.8 by the readers at the time. Now that technology has advanced many years further, it was time for an English-language successor with a complete step-by-step plan.
I'm sure this brand new book will help you think about donor relationships. And I hope it will make you very enthusiastic about testing, traffic optimization, retargeting, lead generation, lead nurturing, dynamic content, conversion optimization, the conversion pyramid, funnels and multichannel combinations. Because these are capabilities that will be in high demand within your organization in the years to come.