7 surprising A/B tests for fundraisers. 

3) Which banner got most clicks?
It was rather hard to translate the text on the right. There is a little pun using the back of the cow, to express something like piss or shit on the cattle industry. 
This test was performed for a Dutch charity that is committed to end factory farming. The logo is deleted on request, and the type font is changed as well. 

FUNDRAISING LOVE
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FUN FACT:
Ewald's lastname is Verhoog, which actually means 'to INCREASE' in English